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Branding, Campaign, Web Design

Coursera

About the Project

As head of Creative at Coursera, my team was made up of designers, writers, engineers, and managers. I swiftly brought some needed structure and process to the department that positively impacted the culture as well as the projects – in massive ways. I created a scalable org structure, hired key roles to the team, and built a rubric for all of the positions in the department. While doing this, I managed the production of multiple national, international, and global campaigns, the rebranding of Coursera, standardized social and email deliverables, and influenced a fresh UX/UI approach to the products.

Commercials

Product

Branding

Social